Do you notice digital billboards? Well you are not alone. Nielsen conducted an online survey that found that 62% of consumers noticed a digital billboard in the last month.
In fact, HALF of digital billboard viewers say that notice them “all or most of the time”!
Source: Nielsen conducted 453 online surveys among U.S. residents age 16 or older in the top 30 markets, between February 24th to March 4th, 2020