Neilsen presented the findings of its 2019 Out of Home Advertising Study at the 2019 OAAA show. The study was based on 999 interviews with consumers. A couple slides impressed Insider. Lots and lots of vehicle time. Interviewees spent an average of 25 hours a week...
Do you notice digital billboards? Well you are not alone. Nielsen conducted an online survey that found that 62% of consumers noticed a digital billboard in the last month. In fact, HALF of digital billboard viewers say that notice them “all or most of the time”!...
If you do not work in the out of home (OOH) industry, the terminology can be very confusing. We need to understand what we are buying so here are a few common terms you will see on the billboard listings and what each one means: Out of Home Media (OOH) All media...
Testimonials
“Working with Beth has been incredible! It has cut down my ever growing to do list! She is timely in responding and gathering information. She is a great resource and takes the time to present the best options and price points. She genuinely cares for her clients and takes the time to get to know the business and demographics.”-Sharley Hamm, Garner Dental Group