Neilsen presented the findings of its 2019 Out of Home Advertising Study at the 2019 OAAA show. The study was based on 999 interviews with consumers. A couple slides impressed Insider.
Lots and lots of vehicle time.
Interviewees spent an average of 25 hours a week in vehicles. Time in vehicles means exposure to Out of Home.
![time-spent-traveling-per-wk](https://oohinventory.com/wp-content/uploads/2020/10/time-spent-traveling-per-wk.png)