By OOH Inventory · Updated October 11, 2026

You do not have to contact every billboard company yourself. OOH Inventory brings locations from multiple companies together so you can compare choices through one point of contact. Start with the customers you want to reach, the area you serve, and your campaign dates.

Start with the location and the direction of travel

A location should fit your customers’ routes. For a local shop, that may mean a road leading toward your business. For a business serving several towns, compare locations across that area. Review the listing photo, traffic direction, facing direction, size, and surroundings together. Facing direction describes where the display points; traffic direction describes how the viewing audience travels.

Choose static or digital

Understand the full rental quote

Pricing depends on the location, format, campaign length, and the terms offered for your dates. Request an itemized quote covering media rental, artwork services, printing, installation, and any applicable taxes or additional charges. Ask whether the quoted period is a calendar month or a four-week period, and confirm payment and cancellation terms.

Traffic counts and impressions measure different things

A road traffic count measures vehicles at a count location. It does not tell you how many people noticed a particular billboard. Mississippi DOT publishes annual average daily traffic, or AADT, which uses adjustments to estimate average daily vehicle volume. Check the station location and data year in the MDOT Traffic Count Application before comparing a nearby count with a listing.

Advertising impressions estimate audience exposures or notices under the stated measurement method. Reach concerns different people, while frequency concerns repeated exposure. Ask which source and reporting period support a listing’s audience figures. The Geopath measurement glossary explains these terms; a link to Geopath does not mean every listing has Geopath-audited measurements.

Keep your billboard message easy to read

Choose one main message, readable lettering, and a clear next step. Preview the artwork at a small size to see whether the message still makes sense at a glance. Supply final files using the dimensions and production requirements confirmed for the selected billboard.

How to book through OOH Inventory

1. Browse the map and listings and note the billboard IDs you like.
2. Send your preferred dates, campaign length, business location, audience, and budget.
3. We check availability and pricing with the billboard companies and help compare your options.
4. Review the written rental terms and approve the artwork before the campaign starts.
5. Make your first payment. Submit your first payment according to the payment schedule in your approved rental agreement.

A public listing does not guarantee availability. We must confirm the dates with the billboard company before a location can be booked.

Questions business owners ask

Explore Mississippi billboard markets

Research and planning resources

For industry research, visit OAAA Facts and Figures or our outdoor advertising research page. Industry studies describe broader findings and do not guarantee the results of an individual location or campaign.