Research Archives - Out of Home Inventory: Billboard Advertising

Mean Time Spent Traveling

Oct 26, 2020 | Research

Neilsen presented the findings of its 2019 Out of Home Advertising Study at the 2019 OAAA show. The study was based on 999 interviews with consumers. A couple slides impressed Insider. Lots and lots of vehicle time. Interviewees spent an average of 25 hours a week...

Digital Billboards Engage Consumers and Drive Action

Oct 26, 2020 | Research

Do you notice digital billboards? Well you are not alone. Nielsen conducted an online survey that found that 62% of consumers noticed a digital billboard in the last month. In fact, HALF of digital billboard viewers say that notice them “all or most of the time”!...

Billboard Industry Terms

Oct 26, 2020 | Research

If you do not work in the out of home (OOH) industry, the terminology can be very confusing. We need to understand what we are buying so here are a few common terms you will see on the billboard listings and what each one means: Out of Home Media (OOH) All media...

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